About Us

Straightforward Sales: Elevating Your Brand's Sales Success.

GB Brands has emerged as one of the UK's foremost and highly recognized sales partners, specialising in collaborating with high-growth food and beverage brands.


Established in in 2019 our aim was to develop a no nonsense sales partnership for high growth brands wanting to enter the UK's convenience sector. Over time our depth and reach has grown into other sectors including forecourt, travel, high street and wholesale.



Our highly driven team have a wealth of experience working with many of the most recognised names in the UK’s retail and wholesale industry.

We represent brands with the same passion and enthusiasm as the brand owners themselves.


GB Brands provides a target led approach to new business development as well as a designated account manager function to develop and drive existing sales.


Our shared sales resource allows brand owners to enter and develop new channels of business in a cost effective manner, negating the risk of having to employ full time sales staff.


We pride ourselves on the success rates we deliver to our clients, whilst our retail and wholesale customers enjoy the benefits in dealing with a business that already understands their business requirements.


Partner with GB Brands to elevate your brand's sales potential and drive long-term growth.

New Business Development

GB Brands offers a target-led approach to drive growth and opportunities for high-growth brands looking to enter the

UK's Convenience, Travel and Forecourt Channels



Dedicated Account Management

Whilst targeting new opportunities is vitally important to any high growth brand it is equally import to maximise sales and growth from existing customers. Our team of account managers are experienced in maximising your brands potential.

Shared Sales Resource

We provide a cost-effective solution for brand owners to explore new channels of business without the need for full-time sales staff, minimizing risk.

Success-Driven Results

GB Brands prides itself on delivering high success rates to clients, ensuring that retail and wholesale customers benefit from a partner that understands their business requirements.

Your no nonsense sales solution for the convenience, impulse and travel channels

Get in touch with our expert team today and let us help drive your brand's growth to new heights.

Popular Questions

Got a question? We’re here to help.

  • What does GB Brands specialise in?

    GB Brands specialises in representing high growth food and drink brands in the UK's retail and wholesale channels.

  • How can GB Brands assist my company?

    We offer expertise in market analysis, distribution strategy, relationship-building with distributors, and supply chain optimization. Our goal is to position your products effectively in the market and connect you with the right distribution channels.

  • What type of customers does GB Brands trade with?

    GB Brands has established relationships with many of the UK's leading convenience , forecourt and travel retailers. Our team also work closely with leading distributors / wholesalers and cash and carry's across the UK.

  • Do you have experience in entering new geographic markets?

    Absolutely, we have extensive experience in helping companies expand into new geographic markets. We assess market viability, develop market entry strategies, and facilitate connections with distributors in those regions.

  • How does GB Brands ensure that our products are well-received by retailers?

    GB Brands works closely and understands all of our customers KPI's therefore we are best placed to understand the retailers requirements when creating presentations and joint business plans for your brand.

  • Can GB Brands cover other trade channels?

    Absolutely! We work very closely with 2 outsourced partners that can cover all major grocers, out of home, horeca, high street, health food and department store channels. We also have the ability to supply merchandising and activation calls direct to retail and wholesale customers across the UK.

  • Does GB Brands offer digital marketing and e-commerce support?

    Yes, we recognize the importance of the digital landscape. We provide guidance on e-commerce platforms, online marketplaces, and digital marketing strategies to enhance your brand's online presence - via our Big River Agency Partnership.

  • Is sustainability a focus for GB Brands?

    YES! a number of the brands that we represent are B Corp certified businesses, meaning they do good things for both planet and people

  • What sets GB Brands apart from other consultancy firms?

     Our hands-on approach


    We limit the number of brands that we work with to ensure we have the time to represent your brand with the same passion and enthusiasm as the company owners themselves.


    Makes us a trusted sales partner.

  • How can my company get started with GB Brands?

    To get started, simply reach out to us through our contact information. We'll schedule a consultation to understand your specific needs and discuss how GB Brands can assist in achieving your goals.

  • Does GB Brands provide ongoing support and guidance?

    Yes, GB Brands offers continuous support throughout your journey, helping you navigate challenges and capitalize on opportunities as your brand continues to grow and evolve in the market.